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What is Growth Hacking?

What is Growth Hacking?

By Oliver Estrada • 2025-07-13

Growth hacking is a term coined by startup marketers to describe rapid, creative, and cost-effective strategies to grow a business.

Instead of relying on traditional ad campaigns, growth hackers use: - A/B testing - Viral sharing mechanisms - Data-driven automation - Product optimization loops

From Airbnb to Dropbox, growth hacking has helped small startups become billion-dollar giants. Mastering these techniques means understanding not just marketing — but how technology, psychology, and analytics intersect.

Stay tuned for tools and tactics that power modern growth strategies.